In times of crisis, the role of the mayor encompasses not only political and administrative functions but also ethical and identity-oriented aspects, with the aim of strengthening relations with the community. This dual profile offers the opportunity to reassert their institutional role. In this context, our research analyses the leadership style of mayors during the Covid-19 pandemic through case studies of five mayors in Sicily, a region of Italy characterised by significant structural economic deficits. The research makes an original contribution to the study of crisis leadership by integrating two areas of analysis: communication and political strategies. These reveal different attempts to reconcile operational responses to crises with the need for communication to encourage the community’s acceptance of strict rules and compliance. In particular, this research highlights crisis response strategies that reflect different ways of relating to the community, suggesting new avenues of analysis that can guide future research.