Liberal and Conservative federal governments engage in nation-building within official languages governance, seeking to align social and political norms with partisan principles. This article compares the Chrétien, Harper and Justin Trudeau governments’ instrumentalization of Canadian identity in the five action plans and roadmaps for official languages developed since 2003. These documents are comprehensive five-year outlines of the governments’ approach to official languages, interspersed with priorities, funding commitments and minister statements. This analysis is facilitated by a novel interpretive framework, drawing attention to the use of a national narrative, values and affect. Our analysis reveals the Chrétien government to have translated the Liberal, civics-based depiction of Canadian identity to suit an international focus. The Harper government portrayed Canadian identity as true to settler roots, rebuking the Liberal model. Finally, the Trudeau government established a pluralist Canadian narrative to justify Liberal civics as a means for protecting and promoting equity and diversity.