Published online by Cambridge University Press: 07 November 2025
To understand health communication in Ghanaian contexts and how arts are ‘activated’ in this sphere, indigenous ways of communicating health and navigating healing must be explored. I discuss these dynamics in two communities: Nkoranza, an Akan community, and Ga Mashie, a Ga community. Both communities adhere to a cultural imperative to ‘sell one’s illness in order to get a cure’. I argue that the ‘selling’ is health communication, while the ‘cure’ encompasses eclectic therapeutic options, including pharmacological, psychological and/or spiritual methods. These communities are also hypervigilant about risk in intimate relations, which is heightened during serious illness and complicates the imperative to sell one’s sickness. Indigenous healers navigate this psychosocial terrain creatively and subversively, aiming to ‘sell healing’ for all conditions. They advertise using multi-form arts, tell stories in diagnostic encounters, and incorporate artefacts and performance in healing processes. I will illustrate where ‘selling sickness’ intersects with ‘re-inventions of healing traditions’ in healing environments and signpost where specific art forms are activated in these spaces.
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