from Part II - Understanding and Communicating Climate Change Science
Published online by Cambridge University Press: 13 November 2025
When you communicate climate change science, be sure to include information on solutions. Nobody wants to hear about hopelessness, and in the case of climate change, there are many reasons to be hopeful. Climate change poses difficult problems and challenges, but there are lots of solutions that are both creative and practical and that can help solve the problems and overcome the challenges of climate change. There is no silver bullet that solves all the challenges of climate change, but there is lots of silver buckshot, including increased energy efficiency and energy conservation and much more use of sun, wind, and water to provide the energy the world needs. These renewable resources are widely available now and already cost-competitive with fossil fuels. Help people realize that not acting is also making a choice, one that commits future generations to serious climate change impacts. Research suggests that messages that may invoke fear or dismay are better received if they also include hopeful messages. Everything depends on what people and their governments do.
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