In this article I question a long-established, common-sense belief. Namely, that words contain meanings. This belief is the absolute presupposition underpinning the familiar question: ‘What does that word mean? Backed by John Locke, I argue that words don’t mean. Or as Locke puts it: ‘Words are an insignificant noise.’ Words become significant, meaningful, once we have each processed them through our own minds. In short, we subjectively make our own meanings. The role of words is to trigger the meanings we have made for ourselves. This is where the inescapable roots of misunderstanding lie. The words that do the triggering are public. The meanings we create for those words are unavoidably private and mobile. The bulk of the rest of the article addresses the question: ‘How far can we curb misunderstanding?’