Since 2011, a new mobilization strategy has emerged in the Beijing anti-domestic violence (ADV) movement: performance art public interest advocacy, consisting of live performances in public places for public audiences (A CDB special report, 2013). Drawing on the social movement literature, particularly concepts of political opportunity and mobilizing structure, framing strategy, and tactical innovation (Political process and the development of black insurgency, 1930–1970, 2nd edn, 1999; Dynamics of contention, 2001), this article investigates the following questions: What was the rationale behind the introduction of performance art advocacy into the tactical repertoire of Beijing ADV organizations, and what impact has this tactic had on the Beijing ADV movement? Based on content analysis of 14 semi-structured interviews with ADV movement activists and media reports, it will illustrate that this innovative strategy relied heavily on professional Beijing ADV organizations; performance art public interest advocacy broadened and mobilized the Beijing ADV movement to work toward improved legal protections against DV, triggered nationwide responses, and improved citizens’ awareness of DV.