Three-dimensional nonstationary flow of a viscous incompressible liquid is investigated in a layer, driven by a nonuniform distribution of temperature on its free boundaries. If the temperature given on the layer boundaries is quadratically dependent on horizontal coordinates, external mass forces are absent, and the motion starts from rest then the free boundary problem for the Navier–Stokes equations has an ‘exact’ solution in terms of two independent variables. Here the free boundaries of the layer remain parallel planes and the distance between them must be also determined. In present paper, we formulate conditions for both the unique solvability of the reduced problem globally in time and the collapse of the solution in finite time. We further study qualitative properties of the solution such as its behaviour for large time (in the case of global solvability of the problem), and the asymptotics of the solution near the collapse moment in the opposite case.