from Part I - Guiding Principles
Published online by Cambridge University Press: 22 November 2025
Effective stakeholder management is seen as a critical element of project management, and yet, despite the growing body of literature projects still experience stakeholder challenges. Why is this the case? In seeking to answer this question, this chapter commences with an exploration of three key questions – a) who the project stakeholders are, b) how to effectively manage them within the contest of their social networks, and c) when to manage them. Based on the exploration, the chapter then considers complexities associated with stakeholder management processes (that is the socio-political considerations), content (the myriad views on interconnected and potentially competing values and issues) and the inherent dynamic nature of the stakeholder landscape (reflecting relationships, churn, and norms). The chapter concludes by reflecting on four emergent and interconnected paradoxes using the three complexity lenses to provide recommendations for management.
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